Start Investing
How to Get Started
Copy the Pie
Copy the Ethical Pie on M1 Finance - it takes just a few clicks
Set Up Auto-Deposits
Even $10/week is a great start. Consistency beats perfection
Stick With It
Long-term investing is where the magic happens. Stay the course
How to Get Started
Open a Free M1 Finance Account
M1 Finance is the free platform that hosts The Ethical Pie. Takes about 5 minutes — you'll need your basic info and Social Security number to open a brokerage account.
Open Your Free M1 Account →Choose Your Slice(s) Below
Once your account is set up, scroll down and click a slice link. It opens directly in M1 Finance. Add one, two, or all three slices — we recommend all three for full diversification.
Click "Add to My Pie" and Set Your Percentage
Inside M1, click Add to My Pie and enter the percentage for that slice. Repeat for each slice. All three together should add up to 100% — suggested split is 45% / 35% / 20%.
Set Up Auto-Deposits
Connect your bank and set up a recurring deposit. Even $10/week is a great start. M1 invests it automatically according to your pie. Consistency beats perfection.
Click any slice to open it directly on M1 Finance
Core Quality Leaders Pie
High-quality, established companies with strong fundamentals — all ethically screened. The core anchor of your portfolio.
View & Add This Slice →Energy & Materials Pie
Responsible energy and materials companies focused on renewable energy, ethical resource use, and environmental responsibility.
View & Add This Slice →Growth & International Pie
High-growth and international companies that meet strict ethical criteria, adding global diversification and upside potential.
View & Add This Slice →Frequently Asked Questions
Yes. M1 Finance charges no trading commissions. There is a $3/month platform fee only if your total M1 balance is under $10,000 — once you cross that threshold (which happens quickly with consistent investing) it disappears permanently. The Ethical Pie itself has a 0% expense ratio.
No — but we strongly recommend it. Different sectors perform differently at different times. One slice might do well during a period when another is recovering. By holding all three, you ensure that when one sector is going through a rough patch, another may be carrying the portfolio. That's the core benefit of diversification — and it's exactly how long-term investing is meant to work.
Absolutely. The suggested 45% / 35% / 20% split is our recommendation, but you're free to adjust any slice to whatever percentage fits your goals. Note that M1 does not automatically rebalance on a schedule — new deposits are directed toward whichever holdings are underweight, but to do a full rebalance you'll need to manually click "Rebalance" inside the M1 app. We recommend rebalancing once a year — pick a date you'll remember and do it at the same time every year.
M1 Finance supports fractional shares, so you can technically start with $1. We suggest at least $100 for meaningful diversification across all 148 holdings. What matters most is starting and staying consistent.
Holdings are screened to exclude companies involved in any of the following:
Send us a message and we'll walk you through it personally. We want to make sure you get started with full confidence.